Beauty Insider: Benefit They’re Real in Full Colour


Benefit Full Colour MascarasI’m a big fan of a pop of colour when it comes to liner and lashes, and I blame Cara Delevingne. Every few seasons my lady crush opens a fashion week with electric blue lashes or a swatch of bright purple liner and I’m hooked. Without going all eighties, I think a little pop of colour is a great way to brighten makeup and can actually be more subtle than you’d imagine. A blue fleck on lashes is no longer something I reserve for festival faces, but actually is a little go-to for brightening up a rainy Tuesday. Blue in particular is way more wearable than you might think, especially if just popped on lash tips over your usual black (it also works a little bit of magic if you happen to have blue eyes). Drumroll please for the latest addition to the Benefit They’re Real line, Full Colour!

Benefit Full Colour

 If you happened to have been hiding under a rock somewhere and not yet tried They’re Real mascara (€26), it’s basically falsies in a tube. Be warned though, there is some elbow grease required for removal- although for instant lash-oomph I'd argue it's worth the hard slog on the cleansing front.  Enter They’re Real lash-hugging liner pen (€25) and you’ve an intense pigment in a handy marker style applicator for full on liner in no time.

Last night we got to take a first look at the latest offering from the babes at Benefit Cosmetics in the form of They’re Real mascara in Blue, Brown, and Purple with an extra green for the lash-hugging liners! Be still my beating heart. The thing I love about these Full Colour versions of the cult classic mascara is subtle they are not- these babies are the equivalent of a Wonderbra for lashes. Yes you can still achieve aforementioned subtle fleck on lash tips, but it seems like such a waste not to go full tilt with a proper pop of colour when you’ve all that lash superpower at your fingertips.

Benefit They're Real Full Colour Liners

My favourite is the blue in both They’re Real Mascara and liner pen, although the purple line comes in a close second. They’re Real Full Colour collection is available at the Benefit boutique and Benefit counters nationwide from July.

Becky Signature.001

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