In 2015 Benefit launched the Bold is Beautiful Project in the US where they raised $2.9 Million dollars for local charities. This year Benefit have partnered up with some amazing Irish charities to start the campaign here on our shores.
A little while ago we attended the launch of the Bold Is Beautiful Project in Ireland and heard from two super inspirational ladies about the charities Benefit will be raising funds for in this campaign.
"Look Good Feel Better Ireland helps improve the wellbeing and confidence of women undergoing treatment for any type of cancer by providing free workshops to help manage the appearance related side effects caused by cancer and its treatment"
"Daisyhouse provides homeless women with skills and confidence, empowering them to move on to independent, sustainable living, breaking the cycle of homelessness. They do this through the provision of secure, safe, affordable, high quality supported accommodation with uniquely tailored personal support and resettlement programmes"